Marketing Campaigns Consultant Job at Octapharma Plasma, Inc., Charlotte, NC

bXNUanFJaktYK0NPVGNmdGVLd2ZZVnJReGc9PQ==
  • Octapharma Plasma, Inc.
  • Charlotte, NC

Job Description

Job Description

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:

Marketing Campaigns Consultant

This is What You`ll Do:

Early Lifecycle Nurturing

  • Design and execute campaigns targeting new donors from their first visit through early engagement milestones
  • Use behavioral triggers and segmentation to personalize content and offers for improved repeat behavior
  • Develop education and onboarding flows to reduce early drop-off

Remarketing & Service Recovery

  • Create remarketing campaigns for donors who have lapsed within early lifecycle stages
  • Activate service recovery workflows to address negative experiences quickly and protect retention
  • Implement micro-incentive strategies to re-engage at-risk donors

Campaign Execution & Optimization

  • Build and deploy 1:1 campaign in marketing automation platforms
  • Run structured A/B and multivariate tests to improve performance, iterating rapidly to scale what works
  • Maintain campaign calendars and coordinate with other teams for cohesive execution
  • Manage referral campaigns to drive new donor acquisition through word-of-mouth and enhanced program
  • Collaborate with loyalty team to define handoff points from early lifecycle to loyalty stage
  • Share insights and campaign learnings to inform loyalty strategies and ensure a seamless donor journey

Measurement & Reporting

  • Track KPIs related to early lifecycle retention, repeat visit behavior, and churn reduction
  • Provide clear, actionable insights on campaign performance and ROI to inform strategic decisions
  • Maintain real-time reporting dashboards for stakeholders
  • Translate campaign performance to incremental business impact using baseline and A/B methodologies.

This Is What It Takes:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 4-6 years of marketing experience, with a focus on lifecycle, retention, and CRM
  • Proved ability to design and execute early lifecycle and remarketing campaigns
  • Strong hands-on experience in marketing automation platforms
  • Analytical and test-driven mindset with the ability to optimize performance through rapid iteration
  • Strong communicator with experience collaborating across a matrixed organization

We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.

  • Formal training
  • Outstanding plans for medical, dental, and vision insurance
  • Health savings account (HSA)
  • Employee assistance program (EAP)
  • Wellness program
  • 401 (k) retirement plan
  • Paid time off
  • Company-paid holidays
  • Personal time

More About Octapharma Plasma, Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

INNER SATISFACTION.

OUTSTANDING IMPACT.

Job Tags

Worldwide,

Similar Jobs

Brightview Health

Behavioral Health Counselor/Therapist Job at Brightview Health

 ...work collaboratively in a multidisciplinary healthcare environment Adaptable and agile within...  ...: Required: Consistent with state-level regulation and requirements Preferred:...  ...AND CERTIFICATIONS ~ REQUIRED: Active entry-level clinical certification or licensure... 

Darden Concepts, Inc.

Dishwasher Job at Darden Concepts, Inc.

For this position, pay will be variable by location - See additional job details and benefits below. Our Winning Family Starts With You! Check out these great benefits!~ Flexible schedules to help you balance other life commitments (school, childcare, family...

Alignerr

German Voice Actor - Remote, Hourly - Shape AI (Seattle) Job at Alignerr

 ...A forward-thinking AI company is seeking a Voice Actor fluent in German for a remote position. The role involves recording high-quality voice samples, evaluating AI-generated outputs, and providing constructive feedback. Candidates should have prior experience in voice... 

Tractor Supply Company

Team Member Job at Tractor Supply Company

 ...performing assigned tasks, while delivering a Legendary Customer Experience. Do you love the life out here and want to share it with...  ...janitorial duties. Execute price changes/markdowns. Operate Forklift (unless under the age of 18). Operate Cardboard Baler (... 

Johnson Controls

Junior Sprinkler Installer Job at Johnson Controls

 ...solutions, is seeking a motivated and detail-oriented Junior Sprinkler Installer to join our Fire Protection Products team. This entry-level position will be instrumental in supporting the installation and maintenance of advanced fire sprinkler systems in buildings, ensuring...