Job Description

Overview

Position Title: Marketing Coordinator

Position Status: Full-time (40 hours a week), Hourly, Non-Exempt

Pay Rate: $25.21 per hour

Benefits: Yes (Medical/Vision, Dental, Life, 403(b) and 3% Matching after one year of service, Paid time off: Vacation, Sick, Holiday)

Reports to: Kristen Mihalko, Deputy Director, Operations

Works directly with: Marketing and Communications Assistant

Overview Role impact

The Marketing Coordinator supports the Deputy Director with the day-to-day marketing and promotional activities of the Balboa Park Cultural Partnership and its programs: Balboa Park Explorer and Balboa Park Cultural District. You will become knowledgeable about Balboa Park Explorer products, sales channels, and audience, assist with campaign execution and reporting, source and produce engaging content for earned, owned, and paid media, work with assigned vendors, and plan and execute experiences for current and potential Balboa Park Explorer Passholders. This role will focus heavily on digital marketing campaign opportunities and subsequent reporting and analysis.

Responsibilities

• Oversee digital channels and all related ads and performance reviews.
• Plan and execute strategic and integrated campaigns for Google Ads and Meta ad campaigns.
• Produce and distribute content to be shared on Balboa Park Cultural District and Balboa Park Explorer social media channels (Facebook, Instagram, LinkedIn) and websites.
• Establish a plan to increase meaningful engagement on Balboa Park Explorer social media channels.
• Moderate and respond to inquiries on all social media channels.
• Review website SEO and make suggestions to increase website sales.
• Collect, review, and provide insight on campaigns and data reports.
• Compile data to report campaign performance for Google Ads, Meta ads, and social media posts.
• Become proficient in pulling data from the Tessitura ticketing system for reporting campaign-based sales and generating mailing lists.
• Track benchmarks and consolidate reports from all vendors, social media channels, and internal tracking systems.
• Utilize data and reporting to inform marketing and communications planning.
• Support marketing and communications activities, including contributing ideas on target audiences, goals, design, and messaging.
• Maintain editorial calendar and deliverable spreadsheet to ensure timely campaign execution.
• Research and present opportunities for marketing products to new and existing audiences, including in-person outreach events.
• Plan and facilitate Parkwide Marketing/Public Relations (MPR) meetings and attend other Balboa Park meetings as assigned.
• Assist with the facilitation of vendors in content and design development, review, and delivery.
• Work with vendors on campaign deliverables such as copy, design, and distribution; provide direction and feedback as needed.
• Follow up on post-campaign reports and review online content to ensure it remains up-to-date.
• Enhance guest experience through ongoing communications and outreach, including on-site Explorer experiences and outreach events to increase brand awareness and sales.
• Produce digital ads for submission to vendors using copy and design from vendors and other resources; keep websites, social media channels, newsletters, and letters up-to-date with relevant information.
• In partnership with Directors, act as a Parkwide liaison with city and regional partners and events (e.g., December Nights).
• Work with the Marketing Assistant and support additional projects related to overall marketing and communications strategy as assigned.

Qualifications & Skills

What makes you a great fit

• Supporting a marketing team to accomplish goals and tasks.
• Seeing a process through from concept to production and distribution.
• Executing successful digital advertising campaigns to increase sales.
• Creative writing and storytelling skills used to build trust and brand awareness.
• Acquiring analytics from social media and other digital environments.

Critical attributes and skills

• Align with and practice organizational values of inclusion, diversity, equity, and accessibility in work and interactions.
• Stay organized and meet deadlines as scheduled.
• Strong communication and relationship-building skills.
• Event planning and execution.
• Take initiative, ask questions, and be accountable.

Team collaboration

• As an ambassador for the One Park One Team philosophy, a positive attitude is a must.
• Tech-savvy and comfortable with Google Suite, Slack, Notion, Canva, Adobe Creative Cloud, and Microsoft programs.
• Include the team in decision-making and seek feedback, guidance, and insight.

To Apply

TO APPLY, PLEASE SUBMIT PDFs OF THE FOLLOWING ITEM(S):

Note: AI tools are not a required skill for this role.

• Resume (no more than 3 pages)
• Letter of Interest describing why you are a good fit (1 page)
• Samples including: one writing sample, two social media samples, and two self-shot photos
  • Writing sample newsletter, article, press release, etc. A PDF is ideal; a public-access link is acceptable.
  • Social media samples from Facebook, Instagram, or LinkedIn with captions; screenshots or public links acceptable.
  • Self-shot photos examples of your ability to capture compelling images; PDFs or public links accepted.
  
  
  
  
  

Please be ready to answer 4 short answer questions in the online application:

• Share what inclusion, diversity, equity, and accessibility means to you. (2-3 sentences)
• Briefly describe your experience with Google Ads and Meta Ads. If no experience, put N/A. (2-3 sentences)
• Briefly describe your experience with working with vendors and providing direction and feedback on copy and design. If no experience, put N/A. (2-3 sentences)
• Describe your experience with creating and sharing concise messages, including digital designs, with a target audience. If no experience, put N/A. (2-3 sentences)

This job description is intended as an illustrative guide to general responsibilities and is not inclusive of every duty. The Balboa Park Cultural Partnership is an Equal Opportunity Employer.

Please Note: We encourage applicants even if you do not meet 100% of the listed qualifications. If much of the posted job description describes you, please apply.

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