Marketing Specialist Job at TRC Talent Solutions, Milton, GA

bjgvb3JZdkxXKzJBUzhucWZha2FaMXZSeWc9PQ==
  • TRC Talent Solutions
  • Milton, GA

Job Description

Job Summary

 

We are seeking an experienced CRM Marketing Specialist to design and implement customer retention and loyalty strategies using CRM systems and methodologies. This role will focus on optimizing the customer lifecycle, improving customer retention and loyalty, and driving business growth through data-driven marketing initiatives.

 
Key Responsibilities

CRM Strategy Development and Execution

Develop and execute CRM marketing strategies tailored to existing customers to enhance satisfaction and repeat purchases.
Optimize customer lifecycle management, including acquisition, activation, retention, repurchase, and win-back strategies.

 
Data Analysis and Insights

Leverage CRM systems to collect and analyze customer data, identify behavioral patterns and key touchpoints, and create personalized marketing plans.
Generate regular customer analysis reports to provide actionable insights for improving marketing activities.

 
Personalized Marketing Campaigns

Design and implement targeted marketing campaigns for different customer segments, including email marketing, SMS promotions, and loyalty programs.
Conduct A/B testing to refine campaign effectiveness and improve conversion rates and customer engagement.

 
Cross-Functional Collaboration

Collaborate closely with sales, product, and technical teams to ensure CRM strategies align with overall business objectives.
Provide customer insights to support product optimization and service improvements.

 
Technology and Tools Management

Proficiently use CRM platforms (e.g., Salesforce, HubSpot) to manage customer data and execute marketing initiatives.
Stay updated on the latest trends in CRM tools and propose improvements to enhance system efficiency and user experience.

 
Qualifications

Education

Bachelor’s degree or higher in Marketing, Business Administration, Data Analytics, or a related field, perfereably from Ivy league colleges.

 
Work Experience

3–5 years of experience in CRM marketing, particularly in customer retention and lifecycle management, with proven success cases.
Hands-on experience with leading CRM tools (e.g., Salesforce, HubSpot, Zoho) and methodologies.

 
Skills

Deep understanding of CRM systems and their applications in customer retention and loyalty building.
Strong data analysis skills with proficiency in tools like Excel, SQL, or other analytics platforms.
Experience in designing and executing personalized marketing campaigns, with knowledge of A/B testing and performance evaluation.
Excellent communication and collaboration skills for effective cross-departmental teamwork.

 
Language Requirements

Proficiency in both Chinese and English, with the ability to write professional reports and communicate effectively in both languages.

 
Preferred Qualifications

Experience in retail, e-commerce, or related industries is a plus.
Background in designing and implementing customer loyalty programs is highly desirable.

 

Job Tags

Work experience placement,

Similar Jobs

Virgo and Aries Llc

Remote Customer Service Representative 1 Job at Virgo and Aries Llc

 ...Dream Team - Deliver Outstanding Customer Service from our select locations!...  ...and thrive in a remote work environment? If so, we want you...  ...# No Chromebooks or Macs - Apple products are not compatible...  ...remotely from the comfort of your home or preferred location ... 

SourceMD

Gastroenterology Physician Assistant Job at SourceMD

We are seeking a Physician Assistant or Nurse Practitioner for a practice opportunity in the Athens GA area. You will be offered a competitive compensation and benefit package. GI experience is a plus but not required. Contact us today for more details.

Continuum Medical Staffing

Physician / Surgery - Orthopedics / Arizona / Permanent / Orthopedic Surgeon Norhern AZ Job Job at Continuum Medical Staffing

 ...ORTHOPOEDIC SURGEON NORTHERN ARIZONA Looking for a BC/BE Orthopedic Surgeon Physician (MD, DO) needed in Northern AZ. Full time permanent opportunity Outpatient clinics. 6 days call per month (per bylaws)! Full benefits, relocation, loan forgiveness, sign on bonus, etc... 

Erie Insurance Group

Catastrophe Property Adjuster- Remote / Work From Home + Regional Travel Job at Erie Insurance Group

 ...Position may be eligible for an annual bonus payment. At Erie Insurance, youre not just part of a Fortune 500 company; youre also a...  ...the flexibility of working from home with the opportunity to travel throughout our operating footprint to support policyholders when... 

Strive Health

Medical Assistant Job at Strive Health

 ...a real difference.HybridRemote Flexibility - Work from home while fulfilling inperson needs at the office, clinic...  ...patient home visits.Comprehensive Benefits - Medical, dental, and vision insurance, employee assistance programs, employerpaid and voluntary life and...